EWTN Acquires Holy Habits, a Catholic App Helping Users Build Virtue Through Daily Practice

EWTN Global Catholic Network announced today the acquisition of a majority stake in Holy Habits, a Catholic spiritual formation app designed to assist users in building virtue and enhancing their prayer lives. The deal, whose financial terms remain undisclosed, was made public on June 10, 2026. As part of the transaction, Drago Dimitrov, the founder of Holy Habits, will join EWTN's leadership team to guide the app's future development and expansion.

Holy Habits operates as a habit-tracking platform aimed at fostering spiritual growth among its users. The app provides tools for individuals to identify their spiritual struggles and offers practical steps rooted in Catholic teachings to address these challenges. Users can log their progress daily, receive prompts for reflection and prayer, and engage in a structured approach to spiritual development. This aligns with a broader trend in the digital landscape, where faith-based applications are increasingly sought after by individuals looking for ways to integrate their spiritual practices into daily life.

The strategic rationale behind EWTN's acquisition lies in the organization's commitment to meeting the needs of Catholics in a digital age. With the increasing demand for digital resources that support spiritual growth, Holy Habits fills a critical gap in the Catholic app market. EWTN's extensive reach and established reputation in Catholic media position it well to amplify the app's visibility and user engagement. By incorporating Holy Habits into its digital portfolio, EWTN enhances its offerings with a product that encourages daily practice of the faith, rather than merely providing content for consumption.

The acquisition also reflects a growing emphasis on digital innovation within religious organizations. As noted by EWTN's President of Digital, Sean Graber, the integration of Holy Habits represents a natural extension of EWTN's mission to help individuals not only learn about their faith but actively practice it. This trend of leveraging technology to enhance spiritual formation is likely to continue, as more organizations recognize the potential of digital platforms in fostering community and personal growth among their followers.

In conclusion, the acquisition of Holy Habits by EWTN underscores a significant shift in how religious organizations are approaching digital engagement. As the demand for digital spiritual resources expands, EWTN's investment in Holy Habits may serve as a catalyst for further innovation in the sector. The anticipated launch of a redesigned version of the app later this year is expected to enhance its functionality and user experience, potentially attracting a wider audience and reinforcing the importance of daily spiritual practices in the lives of Catholics.