Crown Brands Group Acquires Italian Luxury Lingerie Brand Cosabella from CALIDA GROUP

Crown Brands Group has successfully completed its acquisition of Cosabella, a renowned Italian luxury lingerie brand, from CALIDA GROUP for an undisclosed amount. This transaction, finalized on July 27, 2026, represents Crown's second acquisition since its inception, following the purchase of Hanky Panky in December 2025. The acquisition of Cosabella is a strategic move aimed at strengthening Crown's portfolio of iconic consumer brands within the premium intimates sector.

Founded in 1983, Cosabella, which translates to "beautiful thing" in Italian, has built a reputation for empowering women through its commitment to creating lingerie that is both functional and aesthetically pleasing. The brand has consistently blended Italian craftsmanship with contemporary design, celebrating individuality and femininity. With a devoted customer base and a strong presence in major markets, Cosabella aligns perfectly with Crown's vision of acquiring heritage brands that resonate globally.

Crown Brands Group's acquisition strategy is centered on building a diverse portfolio of iconic brands, and the addition of Cosabella enhances its leadership position in the premium intimates segment. The company plans to operate Cosabella through a licensing model, collaborating with best-in-class category partners to drive growth. Rafar Group, the parent company of Gelmart International, will serve as the core operating partner for Cosabella, leveraging its extensive experience in intimate apparel to oversee product design, e-commerce operations, and distribution. This partnership is expected to create synergies across Crown's intimates portfolio, which already includes Hanky Panky.

In addition to Rafar's involvement, Dreamwear will take on the role of licensee for Cosabella's sleepwear and loungewear categories, bringing decades of expertise in design and manufacturing. Together, these partnerships are poised to expand Cosabella's reach across various retail channels, including department stores, specialty boutiques, and e-commerce platforms, while also targeting international markets.

The acquisition of Cosabella underscores broader trends in the consumer goods sector, particularly the increasing demand for premium and heritage brands. As Crown Brands Group continues to evaluate additional acquisitions in the apparel and lifestyle sectors, this transaction may signal a growing interest among investors in brands that combine heritage with modern consumer preferences. The strategic focus on licensing and collaboration with established partners further positions Crown to capitalize on emerging opportunities in the global marketplace, paving the way for sustained growth and innovation in the luxury intimates space.