Daxko acquires FitnessForce, broadening its global fitness software portfolio

Daxko, a prominent software provider for health, fitness, and wellness organizations, has announced its acquisition of FitnessForce, an award-winning membership management platform designed specifically for multi-location and franchise fitness operators. The deal, which was disclosed on June 23, 2026, involves an undisclosed amount and aims to enhance Daxko's presence in the rapidly growing global fitness market.

The acquisition of FitnessForce is a strategic move for Daxko, allowing the company to strengthen its offerings for a diverse array of fitness and community wellness organizations. FitnessForce is recognized for its modern, API-first platform that caters to the unique needs of operators managing multiple locations and brands. This platform provides essential features such as local payments, biometric access, tax compliance, and AI-powered insights, which are crucial for operators seeking to scale effectively across various regions and franchises.

Daxko's acquisition comes at a time when the global fitness sector is experiencing significant growth, particularly in emerging markets such as India, the Middle East, Australia, and Southeast Asia. These regions exhibit low penetration rates but are projected to grow at rates several times higher than those in the United States. By integrating FitnessForce's capabilities, Daxko is well-positioned to capitalize on this growth, offering a comprehensive suite of solutions that address the operational complexities faced by multi-location and franchise fitness operators.

The strategic rationale behind this acquisition is further underscored by Daxko's ongoing commitment to enhancing its customer-oriented portfolio. With the addition of FitnessForce, Daxko can now serve a wider range of fitness organizations, from boutique studios to large health clubs and community centers. The acquisition follows Daxko's earlier purchase of Exercise.com in October 2025, which expanded its offerings to include services for boutique fitness operators and personal training models. Together, these acquisitions position Daxko as a leader in providing tailored solutions across the fitness industry spectrum.

As the fitness market continues to evolve, the implications of this acquisition extend beyond Daxko and FitnessForce. The combination of their strengths may lead to increased competition among software providers in the fitness sector, prompting innovation and enhancements in service offerings. The growing demand for sophisticated, integrated platforms that can support the diverse needs of fitness operators is likely to drive further consolidation within the industry, as companies seek to expand their capabilities and market reach. Overall, Daxko's acquisition of FitnessForce marks a significant step in the ongoing transformation of the fitness software landscape, aligning with broader trends of growth and innovation in the global fitness market.