EducationDynamics Acquires Net Natives, Creating a New Growth Partner for Higher Education

EducationDynamics, a prominent player in the higher education marketing and enrollment management sector, has announced its acquisition of UK-based Net Natives, a technology-enabled enrollment marketing agency. The deal, which was finalized on June 4, 2026, involves an undisclosed amount and aims to create a unified growth partner for higher education institutions. The combined organization will serve over 400 clients across more than 50 countries, leveraging nearly six decades of collective expertise in the sector.

This acquisition comes at a critical time for higher education, which is facing significant structural challenges. As demographic shifts and changing perceptions of educational value reshape the landscape, institutions are increasingly required to adopt integrated strategies to attract and retain students. The combination of EducationDynamics' extensive experience in institutional strategy and reputation with Net Natives' advanced technology and audience engagement capabilities positions the newly formed entity to address these challenges more effectively. Brent Ramdin, CEO of EducationDynamics, emphasized the need for a cohesive approach, stating that the sector is undergoing structural disruption that necessitates a more comprehensive solution.

Net Natives, headquartered in Brighton, UK, has established itself as a leader in helping educational institutions engage with key student audiences through its proprietary Akero platform. This technology provides valuable insights into the relationship between marketing investments and growth outcomes, offering a level of accountability that has been historically lacking in higher education. EducationDynamics complements this with its EDDY Intelligence platform, which utilizes AI and data analytics to empower institutions to make informed decisions in an evolving environment.

The strategic rationale behind this merger is clear: by combining their strengths, EducationDynamics and Net Natives can offer a more robust suite of services that address the full spectrum of growth challenges faced by higher education institutions. This includes everything from enrollment management to reputation enhancement. The integration of their technologies and expertise is expected to yield innovative solutions that streamline the path from insight to enrollment, thereby providing institutions with a replicable model for sustainable growth.

Looking ahead, the implications of this acquisition extend beyond the immediate benefits to the combined organization. As higher education continues to navigate a defining decade marked by rapid change, the need for integrated growth partners will likely become even more pronounced. This merger reflects a broader trend within the sector, where institutions are increasingly seeking comprehensive solutions to address complex growth challenges. The collaboration between EducationDynamics and Net Natives may set a new standard for how higher education institutions approach marketing and enrollment, ultimately influencing the landscape of the sector for years to come.