TIMEX GROUP TAKES FULL OWNERSHIP OF DANIEL WELLINGTON

Timex Group has successfully completed its acquisition of Daniel Wellington, a globally recognized watch and jewelry brand, for an undisclosed amount. This strategic move, announced on July 2, 2026, follows Timex Group's initial investment of 25 percent in Daniel Wellington three years prior. The full acquisition positions Timex Group to further enhance its investment in Daniel Wellington, focusing on product innovation, brand building, and expanding global capabilities.

The acquisition underscores Timex Group's commitment to nurturing distinctive brands within its portfolio. Since its initial investment, Timex has collaborated closely with Daniel Wellington on various fronts, including product development, sourcing, and brand storytelling. This partnership has yielded positive results, with Daniel Wellington demonstrating a successful return to growth. Timex Group's confidence in the brand's potential has been bolstered by the quality of products launched and the progress made by the Daniel Wellington team.

As a result of this acquisition, Daniel Wellington will continue to operate as a distinct brand within the Timex Group, maintaining its Scandinavian minimalistic design heritage and unique consumer connection. Timex Group plans to leverage its extensive expertise in design, product development, and digital consumer engagement to accelerate Daniel Wellington's growth trajectory while preserving the brand's identity. This approach aligns with Timex Group's strategy of fostering a portfolio of brands that resonate with consumers through unique storytelling and enduring relevance.

The broader implications of this acquisition reflect a trend within the watch and jewelry sector, where established companies seek to consolidate their positions by acquiring brands with strong market presence and growth potential. Timex Group’s full ownership of Daniel Wellington not only strengthens its portfolio in design-led watches and jewelry but also demonstrates its capability to unlock the long-term potential of iconic brands. As the market continues to evolve, this acquisition may serve as a catalyst for further consolidation within the sector, as companies look to enhance their competitive edge through strategic partnerships and acquisitions.