TIMEX GROUP TAKES FULL OWNERSHIP OF DANIEL WELLINGTON

Timex Group has announced the completion of its acquisition of Daniel Wellington, a globally recognized brand in the watch and jewelry sector, for an undisclosed amount. This strategic move, finalized on July 2, 2026, follows Timex's initial investment of 25 percent in Daniel Wellington three years prior. The acquisition marks a significant milestone for Timex Group, positioning it to enhance its investment in Daniel Wellington's growth through product innovation and brand development.

The acquisition of Daniel Wellington is expected to bolster Timex Group's capabilities in the competitive watch and jewelry market. Over the past three years, the two companies have collaborated closely on various aspects, including product development, sourcing, and brand storytelling. Timex Group has expressed confidence in Daniel Wellington's potential, noting the brand's successful recovery and growth trajectory during their partnership. With full ownership, Timex aims to leverage its global infrastructure and expertise to further accelerate Daniel Wellington's brand evolution while maintaining its distinct identity.

Daniel Wellington will continue to operate as an independent brand within the Timex Group portfolio, preserving its Scandinavian minimalistic design and direct consumer engagement that have contributed to its global appeal. This approach allows the brand to evolve while benefiting from Timex's extensive resources in design, manufacturing, and digital engagement. The integration of Daniel Wellington into Timex Group aligns with the latter's strategy of cultivating a diverse portfolio of iconic brands that resonate with consumers.

The acquisition comes at a time when the watch and jewelry market is experiencing shifts in consumer preferences, with a growing demand for design-led and sustainable products. Timex Group's investment in Daniel Wellington reflects a broader trend within the industry, where established players are increasingly acquiring brands that offer unique storytelling and consumer connections. This trend indicates a potential consolidation phase in the market, as companies seek to enhance their competitive edge through strategic acquisitions.

Looking ahead, the acquisition of Daniel Wellington is poised to strengthen Timex Group's position in the watch and jewelry sector. By fully integrating Daniel Wellington, Timex aims to unlock the long-term potential of the brand while navigating the evolving landscape of consumer preferences. The deal underscores the importance of innovation and brand identity in driving growth within the industry, suggesting that companies with a clear vision and strong consumer connections will be well-positioned for success in the future.