Press Release General 2 min read

SUN AUTO STRENGTHENS SOUTHEAST PRESENCE THROUGH TWO STRATEGIC ACQUISITIONS, INCLUDING ENTRY INTO GEORGIA

Sun Auto expands its network by acquiring two Highland Tire & Auto Service locations, marking its first entry into Georgia and enhancing its presence in Tennessee.

Sun Auto Tire & Service Inc. Highland Tire & Auto Service
Press ReleaseJune 9, 2026
Sun Auto Tire & Service

On June 9, 2026, Sun Auto Tire & Service, Inc. announced the acquisition of two Highland Tire & Auto Service locations, marking a strategic expansion into Georgia and enhancing its footprint in Tennessee. While the deal value remains undisclosed, this acquisition is significant as it represents Sun Auto's first entry into the Georgia market and its fourth location in Tennessee, further solidifying its presence in the Southeast region.

Sun Auto Tire & Service, headquartered in MESA, Arizona, operates over 575 tire and service centers across the United States. The company is recognized as one of the largest independent tire and automotive service providers in the country. The acquisition of Highland Tire & Auto Service aligns with Sun Auto's broader growth strategy, which focuses on expanding its network into key regional markets. The two newly acquired locations will now operate under the Sun Auto Network, benefitting from the company’s established reputation and enhanced operational capabilities, including 24/7 online appointment scheduling and digital vehicle inspections.

The strategic rationale behind this acquisition is multifaceted. By entering the Georgia market, Sun Auto aims to expand its customer base and strengthen its regional resources to better serve local communities. The addition of these locations not only increases the company's market reach but also enhances customer connectivity across the Southeast. As Sun Auto continues to grow, the integration of Highland Tire & Auto Service will allow for a more comprehensive service offering, including a wide range of automotive care services and a price match guarantee on top tire brands.

This acquisition comes at a time when the automotive service sector is experiencing significant growth, driven by increasing vehicle ownership and a rising demand for maintenance and repair services. As consumers prioritize vehicle reliability and safety, companies like Sun Auto are well-positioned to capitalize on these trends through strategic acquisitions and investments in technology and customer service. The expansion into Georgia and the strengthening of its Tennessee presence are indicative of Sun Auto's commitment to long-term growth and operational excellence.

Looking ahead, the broader market implications of this transaction suggest a continued trend of consolidation within the automotive service industry. As companies seek to enhance their competitive edge and expand their geographic reach, strategic acquisitions will likely play a pivotal role in shaping the landscape of the sector. Sun Auto's move into Georgia not only reflects its growth ambitions but also highlights the importance of regional expansion in meeting the evolving needs of customers across the United States.

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